BTS’ Jin named Gucci’s global brand ambassador

BTS’ oldest member, Jin (born Kim Seokjin), has been named Gucci’s next global brand ambassador. The Korean singer and songwriter was recently discharged from the military. (Also Read | Blake Lively wears Britney Spears’ 2002-era dress for It Ends With Us premiere with dates Ryan Reynolds, Hugh Jackman)
Jin has added another feather to his hat after his military service discharge in June. The Super Tuna singer, who was an Olympic torchbearer for South Korea at the 2024 Paris Olympics last month and was announced as the global brand ambassador for Maison FRED, was named Gucci’s global brand ambassador on Wednesday.
In a statement by Gucci, the luxury label’s creative director, Sabato De Sarno, said Jin’s “warm and kind personality is truly magnetic, and his style is simply unique.” Sabato added, “He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honoured to share this journey with him.”
The news comes after months of speculation, which started circulating when Gucci sent gifts to Jin on his discharge. The pictures of the gifts were shared on X by ARMY, who wondered whether Jin would become the next ambassador of the luxury label.
Meanwhile, the Epiphany singer has worn Gucci on several occasions. According to WWD, Jin called the brand ‘iconic’ with “a long-standing heritage and modernity.” He said, “It is meaningful and thrilling to be a part of such a house.” Jin also joins celebrities like Alia Bhatt, Dakota Johnson, Hanni, Lee Jung Jae, Park Gyu Young, and Jay Park.
Jin, who is the first member of BTS to complete his mandatory military service, has an upcoming new vlog series, RUN JIN, which is set to debut on August 13, 2024. The idol will also release his solo album. Recently, he shared a spoiler stating that his album would be the next solo from a BTS member as a reply to a fan’s post on Weverse talking about Jimin’s album Muse. He had said, “Jimin, after you, it’s me. I am going to sing too.”